Year 8 entrepreneurs design, market and pitch new chocolate bar

Pupils excel in the project which saw them pitch the idea of a new chocolate bar to a panel of judges

On Thursday 24 February, students in Year 8 took part in an exciting enterprise challenge, where they were tasked with creating a new confectionary range.

Students formed teams and started their challenge by assigning each other roles. CEO, Head of Design and Head of Market Research are just a few of the positions pupils took on, before research began ahead of the 11:30am deadline when pitches would be made.

We were delighted by the level of background research our students put into their ranges. Not only were the teams investigating areas such as taste, design and branding, but also huge global issues such as using Fairtrade products, avoiding cheap labour, and making sure the manufacture and packaging of their product were sustainable and eco-friendly. Students analysed the current market, looking at the profit margins of the market leaders such as Cadbury and Mars, and used this information to help them price up their products fairly but competitively.

After a morning of hard work, the time came to pitch their ideas, with each team taking to the floor for a Dragons Den-style pitch to their peers and the judging panel. Each team spoke eloquently and passionately about their product, and answered a variety of questions about their ranges. Once the nine teams had made their bid, it was up to the panel to make their decision. After much deliberation, the award for Best Presentation was given to Yum, with the prize for Best Product going to Curio. Two fantastic products and pitches well worthy of their accolades, but each of the teams could quite easily have found themselves as recipients, due to the high quality level of their work. Well done everyone!


Apply for a place